Snoop Dogg’s calm persona looks as if he isn’t fazed by anything these days or feels an ounce of pressure for anything music-related.
The West Coast rap legend delivered on his promise of knocking out a feature for T-Pain in less than 48 hours and the new collaboration is set to arrive Friday (November 10).
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“That’s How We Ballin” came together over the course of this week as T-Pain texted Snoop about the process of getting a feature and the Doggfather promptly replied he’d have it back in two days.
“Send the beat And I’ll send it bac. That hoe [fire],” Snoop said over texts.
The Death Row icon added in a video: “I’ma have this verse back at you in the first 48 hours. Give me two days and I’ma knock it down for you,” Snoop said. “That shit banging like a motherfucker, boy. You did that. That’s a heater. That’s a rock. Coming back at you!”
On Wednesday (November 8), T-Pain revealed that Snoop Dogg was a man of his word and “That’s How We Ballin” was ready to arrive at the end of the week. “He said 48 hours and he DELIVERED. Big @SnoopDogg and T-Pain coming this Friday,” Pain wrote.
A preview of the collaboration is currently available on TikTok and T-Pain is reacting to some of his favorite videos using the snippet. Fans can expect the full track to hit streaming services at midnight ET.
Snoop Dogg and T-Pain have teamed up in the past on the likes of Snoop’s Doggumentary cut “Boom” in 2011. They also served as guests on DJ Khaled’s “All I Do Is Win” anthem the year prior.
Hopefully, for T-Pain’s sake, he’s negotiated a better publishing deal to make more money on “That’s How We Ballin” than he had for hits like “Buy U A Drank” which were not as lucrative as one might think.
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“Y’all looked up the publishing on ‘Buy U A Drank’?” he asked the radio host. “Bruh. Like, publishing-wise, I probably make no money. So, all those things that I said in “Buy U A Drank” that was from other songs — when “Buy U A Drank” blew up, all them other people from all them other songs said they was owed shit from my song because I said their name. I’m like, ‘What the fuck!’”
He continued: “I was like paying homage and shit! So, like ‘Money In The Bank,’ I got Scrappy and his writers. They came for that. On ‘Snap Your Fingers, Do Your Step,’ Lil Jon and E-40? Everybody on that song came for me.”
Meanwhile, Snoop Dogg and his son Cordell Broadus are launching Death Row Games with an aim to provide a platform for minority developers.
The father-son duo have already entered into a number of business partnerships together, having launched an interactive restaurant concept with Food Fighters Universe and a comic book in the form of an NFT.
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The company, an offshoot of Death Row Records which was acquired by Snoop Dogg in 2022, will use the Unreal Editor for Fortnite (UEFN) application to design, develop and publish content in the Fortnite ecosystem.
