Drake has recruited NBA superstar Kevin Durant for his latest Nike NOCTA Basketball campaign ahead of its release this week.
Last week, the Canadian rapper revealed the full collection, which features everything from $18 socks to a $175 jacket along with other items including a headband, performance pieces and briefs.
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With the NBA season recently getting underway, Drake has now enlisted Durant for a series of comedic campaign pictures posted on Instagram.
The first image sees KD in a velour jacket hoovering up a room full of cash, with Nike NOCTA branding even appearing on the vacuum cleaner.
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The second promo picture focuses on the two-time NBA champion while he’s on the phone wearing a NOCTA basketball uniform, with an image of himself in his Phoenix Suns attire on the TV opposite.
“Easy Money, for NOCTA,” reads the campaign tagline, nodding to KD’s “Easy Money Sniper” nickname.
The full Nike NOCTA basketball collection is available to shop online here and will be available in “select neighbourhood doors” from Wednesday (November 8).
The two have had a prolific 2023, with Kevin Durant credited as A&R on Drake’s latest album For All the Dogs.
The album also features lyrical references to Durant, with Drake rapping on “All the Parties”: “$40K a night to sleep at the Mark/ Guess it’s time for me to cover the shark/ Me and KD ’bout to turn up the art.”
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The 6 God has frequently namedropped Durant on record in the past, most notably on “Western Road Flows,” where he says: “A lot of people just hit me up when my name is mentioned/ Shout out to KD, we relate, we get the same attention/ It’s rainin’ money, Oklahoma City Thunder.”
Drake launched NOCTA with Nike in 2020, becoming the latest rapper to collaborate with the sports giant following the likes of Kanye West, Kendrick Lamar and Travis Scott.
The brand is said to take inspiration from nocturnal culture in cities such as Toronto, London and Paris with silhouettes designed for function.
At the time of the announcement, Drake said: “Growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh.”
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He added: “I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal.”
