Drake is seemingly continuing his feud with Kendrick Lamar by hiring a model for his OVO clothing brand who bears a striking resemblance to his rival’s fiancée.

Whitney Alford, Kendrick’s longtime partner and the mother of his two children, was a hot topic during the rap battle having been referenced by Drizzy on his diss tracks “Push Ups” and “Family Matters.”

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Though the woman in question is a model named Braedyn Ferguson, fans were quick to point out that she looks like Alford after photos of OVO’s latest clothing collection were posted on Instagram.

“They tryna sub with a Whitney look alike. Drakes camp is trying to sabotage his career [crying face emoji],” one person wrote in the comments section.

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Another claimed: “Nah they did this on purpose to troll Ken.”

“Whitney on a wifebeater fit…..yall hilariously petty,” a third user remarked, referencing a photo of Ferguson wearing a white OVO vest.

Drake made numerous allegations about Kendrick Lamar and Whitney Alford’s relationship in the beef, including accusations of domestic violence.

On “Family Matters,” he venomously spat: “When you put your hands on your girl, is it self-defense ’cause she bigger than you? […] They hired a crisis management team to clean up the fact that you beat on your queen/ The picture you painted ain’t what it seem, you’re dead.”

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He also rapped: “Why did you move to New York?/ Is it ’cause you livin’ that bachelor life?/ Proposed in 2015 but don’t wanna make her your actual wife /I’m guessin’ this wedding ain’t happenin’, right?/ ‘Cause we know the girls that you actually like/ Your darkest secrets are comin’ to light.”

Drake even suggested that one of the couple’s children was actually fathered by K. Dot’s manager and business partner Dave Free: “You did her dirty all your life, you tryna make peace/ I heard that one of ’em little kids might be Dave Free.”

Drake Fans Get Unwelcome Surprise With Kendrick Lamar Spotify & Siri Glitch
Drake Fans Get Unwelcome Surprise With Kendrick Lamar Spotify & Siri Glitch

Kendrick later hit back by featuring Alford and their two children in his “Not Like Us” music video, with the happy family dancing around a living room to the chart-topping diss song.

The Compton native previously admitted to cheating on Alford on his Mr. Morale & The Big Steppers track “Mother I Sober” and claimed that he suffered from sex addiction, something he sought professional help for.

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“Intoxicated, there’s a lustful nature that I failed to mention/ Insecurities that I project, sleepin’ with other women/ Whitney’s hurt, the pure soul I know, I found her in the kitchen/ Askin’ God, ‘Where did I lose myself? And can it be forgiven?’” he rapped.

Alford herself featured on the end of the song, where in a spoken word interlude that also featured the couple’s daughter she said: “You did it, I’m proud of you. You broke a generational curse. Say, ‘Thank you dad.’”