Drake is seemingly continuing his feud with Kendrick Lamar by hiring a model for his OVO clothing brand who bears a striking resemblance to his rival’s fiancée.
Whitney Alford, Kendrick’s longtime partner and the mother of his two children, was a hot topic during the rap battle having been referenced by Drizzy on his diss tracks “Push Ups” and “Family Matters.”
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Though the woman in question is a model named Braedyn Ferguson, fans were quick to point out that she looks like Alford after photos of OVO’s latest clothing collection were posted on Instagram.
“They tryna sub with a Whitney look alike. Drakes camp is trying to sabotage his career [crying face emoji],” one person wrote in the comments section.
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Another claimed: “Nah they did this on purpose to troll Ken.”
“Whitney on a wifebeater fit…..yall hilariously petty,” a third user remarked, referencing a photo of Ferguson wearing a white OVO vest.
Drake made numerous allegations about Kendrick Lamar and Whitney Alford’s relationship in the beef, including accusations of domestic violence.
On “Family Matters,” he venomously spat: “When you put your hands on your girl, is it self-defense ’cause she bigger than you? […] They hired a crisis management team to clean up the fact that you beat on your queen/ The picture you painted ain’t what it seem, you’re dead.”
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He also rapped: “Why did you move to New York?/ Is it ’cause you livin’ that bachelor life?/ Proposed in 2015 but don’t wanna make her your actual wife /I’m guessin’ this wedding ain’t happenin’, right?/ ‘Cause we know the girls that you actually like/ Your darkest secrets are comin’ to light.”
Drake even suggested that one of the couple’s children was actually fathered by K. Dot’s manager and business partner Dave Free: “You did her dirty all your life, you tryna make peace/ I heard that one of ’em little kids might be Dave Free.”
Kendrick later hit back by featuring Alford and their two children in his “Not Like Us” music video, with the happy family dancing around a living room to the chart-topping diss song.
The Compton native previously admitted to cheating on Alford on his Mr. Morale & The Big Steppers track “Mother I Sober” and claimed that he suffered from sex addiction, something he sought professional help for.
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“Intoxicated, there’s a lustful nature that I failed to mention/ Insecurities that I project, sleepin’ with other women/ Whitney’s hurt, the pure soul I know, I found her in the kitchen/ Askin’ God, ‘Where did I lose myself? And can it be forgiven?’” he rapped.
Alford herself featured on the end of the song, where in a spoken word interlude that also featured the couple’s daughter she said: “You did it, I’m proud of you. You broke a generational curse. Say, ‘Thank you dad.’”