The Weeknd has continued to fuel excitement for his new album by revealing its title, among other details.
The Canadian crooner announced on Wednesday (September 4) that his sixth LP — and potentially final release under his stage name — is called Hurry Up Tomorrow.
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The project will serve as the third and final installment in a trilogy that includes his previous albums, 2020’s After Hours and 2022’s Dawn FM.
The announcement, shared on social media, was accompanied by a dramatic yet cryptic video introducing Hurry Up Tomorrow and containing several references to The Weeknd’s past songs.
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“Yesterday was 14 years ago… We held our breath, falling into a shimmering sea in the after hours of the night… Attempted to cleanse the wounds with melodies and lights, a bulletproof bandage to shield what lies beneath,” it reads.
“In a place where the seasons never changed, where time ceased to exist. But therein lies the problem. Today has felt like an endless spin. I keep distorting the truth, immune to the dizziness, numb to the nausea. What lies beneath — screams in silence.”
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It continues: “I look in the mirror and feel both old and new, stuck in limbo and unable to move. I still haven’t faced myself. More songs could help, but what do I have left to say? Woes is me in my gilded cage, right?
“The very thing that once made me invincible failed me on the world stage. A new trauma surfaced, opening floodgates. A new path awaits. When today ends, I’ll discover who I am.”
The video follows a string of other cryptic teasers for Hurry Up Tomorrow, which does not yet have a release date.
Last month, The Weeknd post a CGI clip he captioned, “unprepared certainty,” which showed a younger version of himself following a mysterious character draped in a white robe into an abandoned house.
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After being lured into a seemingly magical grandfather clock, the child finds himself inside a church surrounded by mirrored reflections of his older self before cuddling up to the robed character, who is revealed to be his mother.
The teaser trailer also included a snippet of an unreleased song, presumably from his new album.
The Weeknd previously hinted at retiring his stage name after the release of what fans now know is titled Hurry Up Tomorrow, telling W magazine: “I’m going through a cathartic path right now. It’s getting to a place and a time where I’m getting ready to close the Weeknd chapter.
“I’ll still make music, maybe as Abel, maybe as The Weeknd. But I still want to kill The Weeknd. And I will. Eventually. I’m definitely trying to shed that skin and be reborn.”
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He added: “The album I’m working on now is probably my last hurrah as The Weeknd. This is something that I have to do. As The Weeknd, I’ve said everything I can say.”
