Tyler, The Creator saw a whopping 29 percent increase in streams of his back catalog amid the leadup to his new album, Chromakopia.
Billboard confirmed the jump in a report on Wednesday (October 30), revealing that over a three-day period last week after Tyler announced the album, his pre-Chromakopia catalog raked in a combined 32.1 million streams – up 29 percent from the 25 million streams over the three days prior.
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Now with Chromakopia out, it’s poised to debut atop next week’s Billboard 200 chart – despite only having half the usual tracking week because Tyler released it on a Monday instead of the previous Friday. The LP is also expected to garner the biggest first-week sales of his career.
The 18-track album boasts appearances from the likes of GloRilla, Sexyy Red, Lil Wayne, Childish Gambino and ScHoolboy Q, as well as a bonus verse from Playboi Carti on the vinyl edition.
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According to HITS Daily Double, Chromakopia is on track to earn least 250,000 equivalent units in its opening week, with it being estimated that the number could go as high as 300,000 before final numbers are tallied.
As it stands, Tyler would top the Billboard 200 by a large margin ahead of Halsey’s new album The Great Impersonator, which is projected to move around 90,000 units.
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If Chromakopia debuts at number one, it would be the first time in 2024 that one rap album has replaced another at the top of the chart with Yeat‘s Lifestyle the incumbent chart-topper.
Chromakopia will also become just the sixth Hip Hop album this year to top the Billboard 200 and boast one of the highest first-week sales of any rap album in 2024.
If it comes in at the higher end of its estimate, only the commercial release of Travis Scott‘s decade-old mixtape Days Before Rodeo (361,000) will have had a bigger tally.
As far as Tyler’s catalog goes, Chromakopia will eclipse the first-week sales of all of his previous albums including Call Me If You Get Lost (169,000) and IGOR (165,000), both of which went number one.
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The project has also been making waves on Spotify since it landed on the streaming platform earlier this week.
ChartData reported that Chromakopia had earned over 85 million first-day streams on Spotify, making for not only the biggest Hip Hop debut of 2024, but a top 20 all-time debut in all genres.
