Timbaland has been very transparent about his fitness journey over the past few years, and how he has brought that passion into his professional life
The multi-platinum producer has released a limited edition collection with minimalist footwear brand Vivobarefoot. A special take on the brand’s popular Motus Strength design, Timbo’s shoe comes in a black and gold colorway, with each pair bearing his signature.
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While only 1900 pairs of the show are available, Timbaland announced a giveaway that will gift two lucky winners a pair of the signature shoe in all gold as well as a trip to Miami to workout with the beatmaker and his trainer Phil Daru.
“My journey was not alone – neither does yours need to be. Let’s goooo,” he wrote in the caption to the contest post.
Last month, Timbaland announced another partnership which wasn’t necessarily well received.
During a conference at Cannes Lions International Festival of Creativity in France on June 19, he and Swizz Beatz announced that their Verzuz brand’s content will be released exclusively on Elon Musk’s social-media platform, X (formerly Twitter).
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“We are beyond thrilled to have found the best partner for Verzuz,” the Ruff Ryders beatmaker said. “Not only are we excited to have Verzuz on X, we’re excited to help X build the biggest entertainment company in the world. I would like to thank Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith and the entire X team for believing in the Verzuz vision. We can’t wait to get to work.”
Timbo added: “We are thrilled to partner with X, the most innovative platform globally. Our goal has always been to bring Verzuz to the world which we can now do bigger than ever.”
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In a joint social-media post, the duo also stated that they plan on building new “Entertainment Businesses” on the platform.
However, once Swizzy caught wind of the criticism he and his partner received — especially for making the announcement on Juneteenth — he took to Instagram to attempt to quiet the critics with a photoset shared two days later.
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In the first photo, the two can be seen sporting merch created to celebrate the partnership. Over the photo, in cursive, Swizz included the phrase, “We will show you better than tell you.”
He echoed the statement in the post’s caption, adding, “Blessings to all,” along with a series of emojis.
Unfortunately, the post did not seem to sway the naysayers, as many took to the comments to call Swizz Beatz and Timbaland out for “selling out;” while others suggested they should have partnered with any other social media platform.
“It’s cool to ‘show us’ but don’t play in our faces and act like folks don’t have a valid reason to question this partnership,” wrote one commenter.
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To which Swizzy replied: “But nobody said anything before we been on that platform since Verzuz started.”
