Tierra Whack has proven that she’s not afraid to get her hands dirty when it comes to helping with her own career.
The alt-rap performer took to her Instagram on Tuesday (January 23) to show a video of herself putting up posters to promote her upcoming debut album. In the background of the video, a snippet of one of Whack’s new tracks can be heard.
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“LABOR OF LOVE,” she wrote in the caption. “WHO ELSE YOU THINK DOING THE WORK?? (SHOWER SONG OUT FRIDAY).”
Check out the snippet below.
Tierra Whack previously announced that “SHOWER SONG” would drop on Friday (January 26). The song is set to appear on her debut album, WORLD WIDE WHACK, which will finally drop this spring.
On Monday (January 22), the Philadelphia native took to Instagram and shared an update about the highly anticipated body of work. She wrote, “WORLD WIDE WHACK MY DEBUT ALBUM OUT ON 3/15 Brought to life by Alex Da Corte.”
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She added: “I really took my time with this, so I hope you all enjoy it as much as I do.”
The album will double as a visual art project made with Alex Da Corte, who previously directed the rapper’s “Dora” video. In the cinematic parallel, a character named WORLD WIDE WHACK will be at the center of Tierra’s fictional universe.
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Over the weekend, she kicked off her campaign in Philadelphia with “Pasting The Town Whack.” As part of the project, she enlisted her hometown neighbor and mural art curator Conrad Benner of Streets Dept to plaster her album artwork at eight different high-traffic locations throughout her city.
The cover art is a first look at the WORLD WIDE WHACK character, with references to Pierrot (the original sad clown of 17th-century Italian theater), radical 1930s fashion designer Elsa Schiaparelli, and Donna Summer.
According to a press release, this personality is “an alter ego both untouchable and vulnerable, superhuman and painfully human, whose surprising story will unfold in images and video throughout the album’s visual rollout.”
Fans have been eagerly awaiting Tierra Whack’s debut record since she released Whack World in 2018.
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That mixtape served as an introduction to her playful, innovative style, with each track clocking in at under a minute.
