Snoop Dogg has added yet another endeavor into his ever-growing arsenal, this time teaming with jewelry brand Metal Alchemist and Larry Jackson’s gamma for his own jewelry line.
Dubbed Lovechild, the new line will be available on December 6 at all Reeds Jewelers locations as well as their website.
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“I chose to name the collection Lovechild because I felt like the world is so full of anger and negativity and division, and I know that I lead with love,” Snoop said in a statement to The Hollywood Reporter. “The news is quick to bring you bad news, so we are stepping in with a whole new force of love.”
He continued: “Lovechild is a child created from love — while the world is so full of anger, negativity, and division — I’m choosing to lead with love…for the child that still lives within me, for the child that lives within everyone. I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.”
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Metal Alchemist told the outlet that Lovechild is “Snoop’s unique take on jewelry designed for personal empowerment, well-being, and iconic style that’s rooted in American craftsmanship.”
On the music side of things, Snoop Dogg’s Dr. Dre-produced album Missionary is set to arrive on December 13. The tracklist for the eagerly anticipated project surfaced on Halloween via its pre-release listing on Apple Music.
The LP clocks in at 15 songs and features guest spots from longtime collaborators Eminem and 50 Cent, as well as Method Man, Jelly Roll, Sting, Tom Petty, Jhené Aiko and BJ The Chicago Kid.
The diverse supporting cast also includes lesser-known names such as DMV lyricist K.A.A.N., Chicago rapper/songwriter Fat Money (who contributed to Kanye West‘s Donda 2 and Vultures 1) and singer Cocoa Sarai.
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In addition to the tracklist, the cover art for Missionary has also been revealed and depicts a black and gold condom wrapper that promises “aural pleasure.”
Serving as the belated 30th anniversary sequel to Snoop’s 1993 album Doggystyle, Missionary is produced entirely by Dre and marks the pair’s first full-length collaboration since Snoop’s debut.
