Snoop Dogg has expanded his Death Row Records roster with a new signing, and it’s already going down well with fans.
Tha Doggfather, who became the owner of the legendary rap label to which he was previously signed in 2022, introduced Charlie Bereal as his latest recruit on Wednesday (July 24).
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In a joint Instagram post, Snoop and Death Row wrote: “Introducing the newest artist on Death Row Records… Pasadena’s Finest: Charlie Bereal. @charliebereal.”
The post included a video teaser of Bereal’s debut single on the label, “Never Gonna Take Away My Love,” ahead of its release on Friday (July 26).
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Heavily inspired by 1970s soul, the slow jam showcases the California crooner’s sweet singing voice and tender songwriting.
“You were there when no one / Cared to come around / You were the only one who / Can change my frown / Into a smile,” he sings.
Snoop Dogg’s Instagram announcement was met with widespread praise from fans, with one commenting: “This is great for the culture! Charlie Bereal and Snoop both have an appreciation for 70’s RnB music! The vibe is apparent!! [fire emojis].”
Another impressed listener wrote: “Ooooooooo Death Row got another one!” while someone else said: “gawd damn this goes hard.”
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Former Death Row affiliate The D.O.C. and R&B star Mario Winans also gave their stamp of approval, writing: “Dope” and “YEAAAAAAAAAA BRO!!!!!!!” respectively.
Charlie Bereal (pronounced “Burrell”) joins a revamped Death Row roster that also includes D Smoke, Jane Handcock and Snoop Dogg himself.
Fellow singer October London, who recently appeared on Anderson .Paak and Knxwledge‘s NxWorries album Why Lawd? and who Busta Rhymes compared to Marvin Gaye, also calls the label home.
Despite the influx of fresh blood, Uncle Snoop has also welcomed two original acts back to Death Row in recent months.
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In April, he re-signed singer Danny Boy following his stint on the label during its heyday in the 1990s. The Chicago native is best known for working with 2Pac on classic songs like “I Ain’t Mad at Cha,” “Picture Me Rollin’” and “Heaven Ain’t Hard 2 Find.”
The following month, Death Row released Tha Dogg Pound‘s latest album W.A.W.G. (We All We Got), which boasts appearances from Snoop Dogg, The Lady of Rage, DaBaby, Blxst, RBX and others.
