Snoop Dogg and Death Row Records have joined forces with Reservoir Media, the same music company responsible for making De La Soul’s catalog available on streaming platforms.
According to a press release on Wednesday (September 24), the deal will include domestic publishing for all of Snoop’s past and future works, and the entirety of Death Row’s catalog – which Snoop became the owner of in 2022. Among others, this includes classic 2Pac hits including “Hail Mary,” “I Ain’t Mad At Cha” and “Picture Me Rollin.”
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In a statement, Snoop said: “I’m so honored to have them as a partner and excited for all the great things to come with the catalogue as well as new music ventures. 2024 and beyond.”
Reservoir founder and CEO Golnar Khosrowshahi added: “Being in business with Snoop is an exciting opportunity to support his legendary catalog, leveraging his massive stardom to further embed his music across mainstream media. This deal also marks a unique moment to help further the legacy of an important and valuable brand like Death Row. Snoop has come full circle with Death Row, showcasing his ongoing dedication to upholding its rich history – something Reservoir has proven as a core value and area of expertise across our business.”
After a long delay and legal battle, De La Soul’s first six albums — 3 Feet High and Rising, De La Soul Is Dead, Buhloone Mindstate, Stakes Is High, Art Official Intelligence: Mosaic Thump and AOI: Bionix — arrived on streaming platforms in March 2023, joining the rest of their discography.
3 Feet was the most streamed album for the week and even made its return to multiple Billboard charts. The 1989 LP landed at No. 8 on the Top R&B/Hip-Hop Albums chart at No. 8 with 26,000 equivalent album units, No. 4 on the Top Rap Albums chart and No. 15 on the Billboard 200. Its lead single and the group’s biggest single to date, “Me, Myself and I,” led the recap of De La Soul’s most streamed songs, with 1 million on-demand streams.
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De La Soul had a tough time getting its catalog up on DSPs due to sample clearance issues and a contractual dispute with their former label, Tommy Boy. Things looked up, however, after Reservoir Media acquired the group’s discography as part of its $100million acquisition of Tommy Boy in 2021. Reservoir Media will distribute De La Soul’s catalog via Chrysalis Records.
