Rick Ross has shared an early look at the spectacular prize winners at his car show will take home — and it comes with an eye-watering price tag.
In a video shared online on Saturday (May 25), the MMG mogul unveiled a 37 carat VVS diamond car key worth $130,000 that he’ll be handing out at his automobile event later this week.
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“The car show a few days away. It’s time to show the winners what you’ll receive. It’s never been done like this,” he said while sat next to a jeweler on a yacht.
“I got the number one jeweler in the city, Vobara, here with me. We doin’ this for the streets.You see that? […] Real stones. We’re putting our money where our mouth at. This is something that never been done.”
Ross’ third annual car show takes place on Saturday (June 1) at his sprawling Promise Land estate in Fayetteville, GA.
Last year, the Biggest Bawse adorned the winners of his car show with similarly pricey jewelry.
Rozay previously claimed to have spent about $300,000 in jewelry for the winners and posted a few of the Rolls-Royce-inspired pieces online.
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He first revealed some of the prize chains for his car show, which he compared to the Olympics, while taking a break from flaming DJ Envy.
“This the first time we revealing what it looks like to be a winner at the Rick Ross car show,” he said in an Instagram video. “This heavyweight. This over $300,000 in giveaways. The bottom row, that’s for the heavyweights — best car, best bike. The top row — Hustler of the Year and Best Hot Rod.”
For this year’s event, Ross has also put together a very special VIP package for some of his car show attendees, promising a luxurious experience that includes a stay at his mansion.
Detailing the package on Instagram Live in February, he called the high rollers who opt into this specific VIP tier the “top sponsors,” and promised them an all-inclusive stay on his expansive estate.
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“And for my top sponsors, for $100,000, you wanna wake up at the car show?” he asked rhetorically. “You wanna really show them you a boss? Man, you sleepin’ in the Promise Land!”
He continued: “$100,000. I’m talking about 24-hour room service. Shit, shower, shave like a boss. $100,000. This is for the biggest bosses only. Car show. June 1st. Bam!”
