Master P has called out Google for their recent mix-up between him and the legendary Luther Vandross — and, as he’s often wont to do, the Louisiana Hip Hop mainstay took the opportunity to promote himself in the process.

TMZ caught up with the No Limit Records founder in Burbank, CA outside of a Wal-Mart on Sunday (July 9), where he speculated that either AI or the Illuminati were conspiring to make the world think he was dead.

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“I know everybody trippin’, and Google thought it was funny, mixing me up — I get it,” he said. “Stop letting AI run your company. This is the picture — Captain Ace [the mascot for Snoop cereal, a joint venture Master P shares with Snoop Dogg] — I look more like Captain Ace. I just wonder what they would put for Harvey [Levin, the founder of TMZ]. Bruce Willis?”

Check it out below.

On Thursday (July 6), a quick search of “Luther Vandross” on Google came up with a photo of the No Limit Records founder as the lead image instead of the late singer.

One of those who came across the blunder was Questlove, who posted a screenshot of it to his Instagram page.

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“This is why humans aren’t replaceable [unimpressed face emoji],” he wrote as the caption, referencing the recent rise of artificial intelligence (AI).

Many of his followers took to the comments section to crack jokes about the incident with puns about songs and lyrics.

“Here and now, I promise to Make em say ugh..” one person wrote, mashing up Vandross’ tender “Here and Now” with Master P’s rowdy “Make Em Say Uhh!”

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“He has No Limit to his Love Songs,” someone else quipped. “With hits like ‘Make ‘Em Say Never Too Much.’”

Another person referenced Kanye West‘s “Slow Jamz” by saying: “She said she want some Marvin Gaye, some No Limit Soldiers, a little Anita…will definitely set this party off right…”

On the other hand, some people weren’t amused by the mistake identity and believed it was racist on Google’s part.

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“Really? So all blacks look alike ?” one person tweeted. “Google Luther Vandross. That’s Master P not Luther SMDH.”

Another said: “@Google who is responsible for this ? this is a picture of percy miller sr. aka master p, not luther vandross. i know yall think we all look alike but i can assure you we dont.”

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“Well this is awkward. Ummm @Google we need to talk. SMH, Master P is not Luther Vandross,” read another complaint.

However, as of this writing, the error seems to have been corrected, as a search of “Luther Vandross” turns up the “Dance With My Father” singer.