Logic‘s recent partnership with Rubik’s Cube has spawned a new song that the Maryland rapper is dubbing a “masterpiece.”
Released on Thursday (November 2), “The Cube” serves as a double entendre about the challenges and experiences he’s faced, both in life and in his pursuit of solving the Cube, layer by layer.
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“I approach rapping the same way I solve a Rubik’s Cube,” he wrote on Instagram alongside the song’s official music video. “Put the right pieces together in the right order and you get a masterpiece!!”
On the track, he raps lyrics like: “Get the cross by any means at any cost/ Sometimes the algorithm got me feeling lost.”
Watch the full visual below:
Back in July, Logic announced that he is finally partnering with Rubik’s after years of serving as their unofficial brand ambassador.
“I just wanna say how happy I am to be an ambassador for Rubik’s Cube,” he said in an Instagram video. “I’ve just been such a fan and I’ve had so much love for this incredible little contraption, and I’m so happy to do fun videos and talk about it and connect.”
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About why he’s always felt a pull toward it, Logic added: “For somebody like me, who focuses on so many different things constantly, whether it’s business management, tours, merchandise, writing novels, movies, albums — like it’s a lot, so to be able to just sit here and focus on this … it’s always kinda been there for me.”
It’s funny to hear the Young Sinatra spitter talk about using a Rubik’s Cube to get away from multitasking considering one of his earliest viral videos saw him freestyling off the top while tackling the six-sided challenge. Moreover, he was able to get through it in just a little over two minutes.
This soon became a part of Logic’s brand, as he explained in the above announcement: “It was just crazy seeing fans bringing Rubik’s Cubes to shows and to see fans just be obsessed with whatever I’m obsessed with, like that’s really special.”
He continued: “It’s probably one of the things that I’m most proud of that I’ve ever accomplished, ’cause 95 percent of people don’t solve it, so to be part of the five percent is pretty cool.”
In September, the Maryland native dropped his “first free mixtape in 10 years,” Inglorious Basterd. The 20-track project features a mix of original songs, previously unreleased demos and freestyles over popular instrumentals.
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Rapping over someone else’s beats was a common practice during the blog era, and Bobby Tarantino has revived the lost craft as he offers his own renditions of classic songs by Kendrick Lamar, Drake, Kanye West, Lil Wayne, Wiz Khalifa, Lupe Fiasco, Busta Rhymes and Talib Kweli and more.
These include K. Dot’s “HiiiPoWeR,” Drizzy’s “Started From the Bottom,” Ye’s “Real Friends,” Wayne’s “A Milli” and Wiz’s “Mezmorized,” as well as the heavily-flipped “Int’l Player’s Anthem (I Choose You)” by UGK and OutKast, and Pete Rock & C.L. Smooth’s “They Reminisce Over You (T.R.O.Y.).”
