Lil Duval has chimed in about what he believes to be the downfall of the music industry.
The Meet the Blacks star recently took aim at Hip Hop artists, claiming that they care more about banter than bars these days.
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“Seem like hip hop has become more about podcasting instead of music,” he tweeted on Thursday (February 2).
Based on the responses to his tweet, it was a sentiment that his fans agreed with. “The conversations just better than the music. 90% of the songs are made in 15 minutes with no thought put into it. Microwave raps,” wrote one user. “Everybody just tryna make a way for themselves.. gotta respect the hustle,” added another follower.
According to Verge, podcasting will be a $4 billion industry by 2024 — not solely because of the rise in new podcasts or the time listeners spend streaming content, but also because of the advantages advertisers have in reaching their target audiences.
While Lil Duval feels rappers have shifted their energy to the podcasting world, N.O.R.E. and Joe Budden recently shared a laugh about the way their current success as podcasters, has outpaced that of their contemporaries.
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On a new episode of The Joe Budden Podcast, the Drink Champs co-host was asked whether he felt that “podcast money” was better than “rap money.” After answering that podcasting is an easier source of income, N.O.R.E. offered his perception of rappers who came up around the same time as he and Budden, and are now having a hard time transitioning their careers.
“You know what’s crazy? I’m looking at these rappers trying shows now, rappers from our era,” N.O.R.E. stated, “and they are so failing. They doing sports shows, they doing comedy shows … They talkin’ about, ‘Yo, I’m up. I’m just doing this for fun.’ No you are not!”
“Tell the truth: it’s great to see people fail,” Joe Budden interjected while N.O.R.E was speaking. “You can’t take the blueprint and hire different contractors. They sellin’ ass out here huh?”
The Capone-N-Noreaga rapper continued: “It’s true because, like I said, when Lyor [Cohen] called me the other day, he kept enforcing to me: the transition is everything. It’s not been a lot of people to do this. You know who’s the only person that’s been able to do this, other than me, you, and a couple of others? It’s LL! Ice Cube… This shit is not easy.”
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In January, N.O.R.E. and EFN inked a new distribution deal with Warner Music Group, bringing the audio version of their Drink Champs series to the label’s in-house podcast network.
