Jim Jones believes that Jadakiss missed out on an opportunity go platinum by not dropping a project following their Verzuz battle.
The LOX went head-to-head with Dipset in an epic Verzuz battle at Madison Square Garden’s Hulu Theater in August 2021, which was watched by around 645,000 people online at its peak.
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Jadakiss received a ton of attention after the battle thanks to his MVP-worthy performance, but Jim Jones believes he should have dropped an album immediately after to make the most of the moment.
“‘Kiss reaped a lot of benefits from the Verzuz, man,” Jones told AllHipHopTV in a new interview. “I mean, we all do things different and shit like that, but he had a hell of an opportunity to do a lot.
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“I wish that he would have dropped a project at that time because it didn’t even matter what he would have put out in that window of time that he had. He could’ve just took eight records he had in the stash and just put them bitches out, that bitch was going platinum.”
He added: “That was one thing I wish he would’ve did as me being a fan and me being a n-gga in the industry. Like, ‘Yo, man, it’s a moment, he’s supposed to go. Next day, single out, everything. I’m in the studio right now with Swizz tonight, like n-gga!'”
Despite Jim Jones’ comments, Jadakiss didn’t completely fumble the bag after their Verzuz. Speaking to Complex last August, the Yonkers native revealed the battle helped him renegotiate his record contract with Def Jam.
“My numbers went up for hostings and walkthroughs, for shows, and TV cameos,” he said. “Just in general my numbers went up. It also showed Def Jam that they got to do the right thing [and] restructure my contract. It really showed the world my true worth, what I can do.”
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Not only that, but The LOX’s catalog, which includes 1998’s Money, Power & Respect and 2000’s We Are the Streets, racked up 3.4 million on-demand streams in the U.S. the week of the battle.
That figure represented a 215 percent increase on the previous week’s amount, marking The LOX’s fifth-best streaming week ever.
Perhaps better late than never, Jadakiss recently announced that he’s dropping a new mixtape titled Kiss the South with DJ Greg Street of Atlanta’s V103, although he didn’t provide a release date.
“Kiss The South, man. Jadakiss, Greg Street. I’ma come to the A, and I’ma stay here until we complete the joint,” Kiss said in a video announcement. “He know when it’s complete, so I can’t leave until he say, ‘We got enough, Kiss. You good. Let’s mix it.’ That’s what we gon’ do.”
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He continued: “We been talking about this shit for years, we gon’ finally do it. This my brother, one of the illest, he been showing me love since I was a little jit and still showing me love, so it’s only right we get this to y’all.”
