Jadakiss wants more rappers to infiltrate the sports media industry after seeing how Cam’ron and Ma$e have shaken up the game with their show It Is What It Is.
Kiss pulled up on Carmelo Anthony and The Kid Mero for a new episode of their 7PM In Brooklyn show on Thursday (December 21), where he got candid about the state of sports media and his hopes for rappers to “gentrify” the industry.
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“Fucking with it, definitely, with rappers making their way into sports,” he said. “I think it’s vibrant for the culture to have some athletes taking sports and some rappers talking sports instead of just old white guys in suits. Not kick them out, but let’s mix it up!”
“What they call it when all the white people move to Harlem?” he continued, leaving Melo and Mero in stitches. “We need gentrification of sports media. Let’s mix this shit up!
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“Let’s get Skip Bayless on Vlad. Let Colin [Cowherd] go talk to Akademiks and Joe Budden. You gonna get Stephen A. and Shannon over here to talk to y’all. Pat McAfee on Vlad. Now we switching it up!”
Watch the hilarious clip starting at the 1:43:20 mark below.
While Jadakiss is giving Cam’ron and Ma$e their props, the LOX MC could’ve actually been Killa Cam’s sports show co-host.
Speaking to Complex earlier this month, the Harlem native revealed that he originally wanted to recruit Kiss as his It Is What It Is co-host, but he never showed.
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“Initially, I wanted Jadakiss to be my co-host,” he said. “So it was supposed to be me and Jadakiss, but Jada is busy as well. Jada got shit to do, so he never came. He kept saying he’s gonna come, and it’s not his fault but he’s busy as well. But that was my plan to do this show with me and Kiss.”
Cam then explained how he ended up picking Ma$e instead after they squashed their long-running beef last year.
“One day I was like, ‘I’ll do this shit by myself. I’m gonna just have guests.’ And I had Ma$e as a guest,” he said. “So when Ma$e came on as a guest and we vibed, I was like, ‘That shit was dope. Come back every week. We could do this once a week.’ So he called me. He’s like, ‘Would you wanna be partners on this?’
“I’m like, ‘Yeah, I don’t give a fuck.’ I didn’t really have a concrete co-host at the time. So I told him, ‘We could be partners but I put up this amount of money. After I get my money back, we can split everything out of money down the middle.’”
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Cam added: “And then he was like, ‘Whatever, you put up when that money run out; I’ll put up the same thing you put up if we don’t get a deal. [How] about that?’”
