Jack Harlow has taken his fans on a tour of his hometown, Louisville, KY for his track “They Don’t Love It” — check out the visual below.
Released on Monday (May 1), the Hollywood Cole-produced record — the rapper’s first single from his latest album, Jackman, which he dropped off April 27 — features the Kentucky native delivering witty lines about his past and present as well as expressing his love for his hometown.
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The video portrays Jack as a local hero greeted enthusiastically by his community. The tour also includes a few landmarks that are significant to him, which he notes on the record.
“My city is upcomin’, its people are oppressed/And I’m gon’ change things,” he raps. “I’m up at Carmichael’s, tryna get on the same page/I heard about the rapper that you claim was a mainstay/They had a nice run but they never gon’ maintain because/They don’t love it, they don’t love it.”
Ahead of the project’s release, Jack announced the album via Instagram. Likewise, he posted cover art of the album, which shows him shirtless, next to a group of trash cans next to a tattered garage door with a hoop attached.
Aside from music, Harlow is also in his film bag with the release of the new trailer for White Men Can’t Jump, which arrives next month.
The two-and-a-half-minute teaser — soundtracked by Lil Wayne‘s “Uproar” — was released by Hulu on Thursday (April 20) ahead of the 1992 reboot hitting the streaming giant on May 19.
Harlow was also recently added to the cast of Apple’s forthcoming film The Instigators alongside an ensemble cast including Matt Damon and Casey Affleck.
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According to a report from Deadline earlier this month, the movie follows two thieves who end up on the run with the help of one of their therapists after a botched robbery. Hong Chau, Paul Walter Hauser, Ving Rhames, Ron Perlman, Alfred Molina and Michael Stuhlbarg are also tapped to appear.
Matt and his best friend Ben Affleck are producing through their new company Artists Equity, while the script was handled by Casey and Chuck MacLean.
