If you want to understand just how much technology has changed Hip Hop in the last decade, consider the fact that Fabolous [click to read] parlayed a few dozen scene-stealing mixtape appearances into three platinum albums and another gold one. The Brooklyn emcee eventually laid down so many verses that he began composing them on his Motorola Timeport two-way pager. Just as the two-way has been replaced by the iPhone and the Blackberry, Fab says changing times have him using technology to stay current with a new generation of Hip Hop fans.
“At first I was a little slow to it, and I really preferred keeping my personal life to myself too,”Fabolous says of his Internet presence. “But you have to play the game as it changes.”
True to his word, when his single “Throw It in the Bag” was leaked online, Fabolous used Twitter to see how fans would respond to the song as a lead single. As he preps for the June release of his fifth album, Loso’s Way, Fab says he hopes to make his Internet presence even more prominent.
“We’re shooting a movie with it, so you can kinda get a visual for some of the personality I’m giving off on the album,”Fabolous explains. “We also have a Web site coming called MyFabolousLife.com. With that I wanted to show the urban world some hot lifestyle stuff not just gossip. It’s like an urban ‘Robb Report,’ where we show you hot stuff and different ‘it’ items. It’s also an avenue for music and anything new going on in my world.”
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With roughly six to eight more weeks before his album drops, Fab encourages fans to keep up with him in cyberspace via his MySpace account at MySpace.com/Fabolous, and via the ever-popular social networking micro-site Twitter at Twitter.com/myfabolouslife. The Fabolous Life, Fab’s two-disc set with NewMusicCartel, is currently available in the HipHopDX Audio section [click to listen].
