Lil Nas X will be linking with M&M’s for an expansive new partnership that will connect his fans through a series of initiatives that will launch later this year.
While no further details are available at this time, the candy brand announced on Tuesday (May 31) that the “initiatives” would help connect Lil Nas X fans and M&M lovers via the power of “music art & entertainment.”
“M&M’s is iconic and I’m a huge fan of the brand,” Lil Nas X said in a statement. “I’m excited to work with them on some really cool projects this year that are as colorful as they are.”
The Montero rapper previously teased the collab on his socials.
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Mars Wrigley Senior Brand Director Allison Miazga-Bedrick also said the collab will inspire “moments of connection and fun by encouraging a deeper sense of belonging.”
“Music is one of the most powerful tools to bring people together,” Miazga-Bedrick added. “Like our iconic M&M’s brand, music sparks nostalgia, memories, and fun, and we are thrilled to be able to partner with one of the most trailblazing artists in the world, Lil Nas X, to help us further cement M&M’s role within entertainment.”
The massive link-up comes as Lil Nas X gears up to head out on his first-ever headlining world tour. The Long Live Montero Tour will begin in Detroit on September 6 and conclude in Barcelona, Spain on November 17.
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“And u better come. or don’t idc lol.. jk i do care please come ok? deal? #LongLiveMontero @cashapp presale starts tomorrow. Go to LongLiveMontero.com,” he wrote on socials.
Check out a trailer Lil Nas X released to promote the tour below.
