Pusha T continued the rollout for his new album on Thursday night (March 3) by bringing his coke raps to The Late Show with Stephen Colbert.
Wrapped up in a black puffer jacket, baggy cargo pants and gloves, King Push delivered a sub-zero performance of his latest single “Diet Coke” on late-night TV for the first time.
The big screen behind the G.O.O.D. Music MC depicted a harsh winter wasteland as fake snow poured down from above. Unlike the Bad Boy-inspired music video, though, Kanye West wasn’t on hand to hit the Diddy bop.
Produced by 88-Keys and Kanye West, “Diet Coke” serves as the lead single from Pusha T’s upcoming fourth solo album, the long-awaited follow-up to 2018’s Grammy-nominated DAYTONA.
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The title, cover art or release date have yet to be revealed, but with production from Kanye and The Neptunes and a cameo from JAY-Z, the Virginia Beach native has set the bar high for the eagerly-anticipated project.
“There is no album that’s better than mine this year. One thousand percent,” he declared in a recent interview with Complex. “I really impressed myself with it because creating this during this time of the pandemic and having my son, I’ve really created the hardest and best album of the year.”
Pusha T Confirms JAY-Z Feature On New Album: 'He Got Busy'
Around the same time he hit the stage on The Late Show with Stephen Colbert, Pusha T released a new song with NIGO called “Hear Me Clearly” at midnight on Friday (March 4).
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Taken from the BAPE founder’s star-studded album I Know NIGO (out March 25), the track finds Pyrex P lyrically stunting over crisp production from Kanye West, BoogzDaBeast, ThaMyind and Luca Starz.
“Kilogram Kickstarter, push a brick harder/Left my elbow in the pot à la Vince Carter,” he spits, comparing his skills on the stove to the former Toronto Raptor’s iconic 2000 NBA Slam Dunk Contest performance.
