Maple Leaf Sports & Entertainment (MLSE) attempting to block Snoop Dogg from trademarking Leafs By Snoop.
According to TSN, Long Beach rapper Snoop Dogg is currently battling it out with MLSE (parent company to the Toronto Maple Leafs) over the logo to his Leafs By Snoop cannabis line. Both logos feature a plant with several leafs, and the company’s name on top of the leaf in a similar font.
MLSE filed an opposition against Snoop’s logo on June 8 with the hopes that they’ll be given more time to make a case for its opposition.
While speaking with TSN, Christopher Sprigman, an intellectual properties professor shared the ways in which MLSE could argue against Snoop’s Leafs By Snoop logo.
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“The Maple Leafs might say that their brand has been tarnished by confusion over Snoop’s new logo,” Sprigman said. “That’s quaint but a tough argument. I don’t see a lot of overlap between Colorado pot smokers and Maple Leafs fans.
“The Maple Leafs would have to successfully argue that the general U.S. consuming public, elderly adults, young adults and children across the country, are familiar with and identify with the Leafs logo,” he added. “I don’t think that’s true. Maybe in hockey markets, but I really don’t see the Leafs being a familiar brand in Iowa or Arkansas or other non-hockey cities.”
Among the products sold by Leafs By Snoop are cannabis flower, edibles, and concentrates.
Logos for both Leafs By Snoop and the Toronto Maple Leafs, can be found below.
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