Boost Mobile has launched their “Where You At? Anthem” campaign, which features Kanye West, Ludacris and Game. In the commercial directed by Chris Robinson directed the geographically diverse emcees spit their verses from Game’s “The Whole City Behind Us” to each other through Boost phones.
The Kanye produced track fuels the commercial as Robinson displays each artist in their respective area codes. Kanye is in a Chi-town studio mixing down the track, Compton native Game is shown rolling down legendary Crenshaw Boulevard in a convertible whil Luda is relaxing in Atlanta’s Candle Park.
“Boost chose these hip-hop artists because they are an excellent representation of youth culture. Hip-Hop is no longer a niche genre of music, but rather a lifestyle that transcends musical genres, different ethnicities and cultures,” Darryl Cobbin, vice president of marketing for Boost Mobile said. “Further, its ever-growing global popularity further illustrates that it is a more a movement than a fleeting fad. We are excited to take an unprecedented first step in supporting the Hip-Hop community by assembling well-respected artists from different parts of the country in a show of unity.”
Many have questioned corporate America’s use of hip-hop without giving anything back, and Boost cannot be questioned. $1 of the proceeds from downloaded ringtones will be donated to charities selected by the three emcees.
