Hip Hop took home some of the top awards at the first YouTube Music Awards today (November 3).
Specifically, Eminem won “Artist of the Year,” which goes to the artist whose videos are the most watched, shared, liked, and subscribed-to, and Macklemore & Ryan Lewis won “YouTube Breakthrough,” which charts the artist whose YouTube measurables increased the most over the course of the year.
Em faced stiff competition for his award. Shady bested ERB, Justin Bieber, Katy Perry, Macklemore & Ryan Lewis, Nicki Minaj, One Direction, Rihanna, and Taylor Swift. Macklemore & Ryan Lewis garnered their award over Kendrick Lamar, Naughty Boy, Passenger, and Rudimental.
The win for Em comes despite the fact that Shady has not yet released his next album, The Marshall Mathers LP 2. However, videos for the singles “Berzerk,” and “Survival” were released in recent months. Eminem also performed “Rap God” at the event, rapping all of his rapid-fire lyrics live:
Hip Hop was represented elsewhere at the event, with Macklemore & Ryan Lewis’ “Same Love” getting a nomination for “Video of the Year,” and the duo’s “Thrift Shop” earning a nod for “Thrift Shop.” Additionally, Odd Future performed at the event.
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