Steve Rifkind, founder of Loud Records, was right when he predicted David Banner would be a star, and signed him. He has also found success with an R&B singer named Akon, whose video for “Locked Up” featuring Styles P is now on BET. Next up: Ric-A-Che drops his debut, Lack Of Communication on June 15 through SRC/Universal. His single “Coo-Coo Che” has heads ready for more.
Rifkind stumbled onto Ric-A-Che freestyling while beating on the walls in his hometown of Detroit. Knobody, an A&R at SRC, Rifkind‘s new post-Loud label gave him a beat to record over, and the rest is history. Ric-A-Che is not new to the game. He was the lead singer and guitarist in his family’s band, and when he quit at age 16, he used the equipment to make beats and sell them for $20. He quickly connected with his current crew, D.I.M. (Detroit Inkster Michigan).
“My album is before its time,” boasts Ric-A-Che. “I touch on all areas of hip-hop: grimey, commercial, party… I got a personal letter to my mom, “Cocaine Dreams.” Hip-hop is so serious. We need something to make people smile, for the kids and elders. We need to get away from the violence. I just want to make good music.” Like Jay-Z, Ric-A-Che assures that he’s going to change the game. “If I become a CEO of my own label, so be it. But I do this because I love the music.”
