Russell Simmons, have teamed up with AG Interactive, the new media subsidiary of American Greetings Corporation, to provide a new arsenal of cutting edge wireless offerings and avenues of personal expression through content-based products, services and applications to millions living the hip hop lifestyle.
Def Jam Mobile is intended to offer a new voice for the hip hop generation by developing a substantial suite of new wireless applications and products to the mobile marketplace. Under the agreement, the partners will jointly develop, distribute and market mobile content offerings in the music, film and videogame area as well as other forms of self-expression including personalization, messaging products and entertainment. The content will be produced and marketed to create meaningful connections with the hip hop audience, providing an innovative way to express personal choices and lifestyle.
“The buying power of the hip hop generation has evolved into a multibillion dollar economic force,” notes Russell Simmons. “We’re confident Def Jam Mobile will bring the most desirable, targeted mobile content to the core, hip hop demographic.”
