In an attempt to compete with P. Diddy’s upcoming HYPE TV, Universal Music is attempting to launch their own uncensored music television channel.
The channel, which will be called “1 AM” in reference to the first amendment, will be backed by Shady Records, Vivid Entertainment Group (a pornography company) and the Endeavor Talent Agency. Universal and Vivid would be the majority owners with 45% each with Shady and Endeavor splitting the remaining 10%.
The idea of the channel is to have uncut videos, live, uncensored concerts and unedited songs. HYPE TV, which features a very similar concept, is scheduled to available late this summer. They are hoping to have One AM out by July.
