After performing as a surprise guest at South by Southwest last year, Jay-Z will be taking center stage at the Austin City Limits festival.
According to billboard.biz, Hov has joined forces with American Express for the “Amex Sync Show,” which will stream live on YouTube at http://www.YouTube.com/AmericanExpress.
The show, which will take place on March 12 at 7:00 PM CST, will be rebroadcast on-demand from March 13-19.
American Express cardmembers will be able to tweet using special hashtags to get exclusive offers when shopping at select retailers including Best Buy, McDonald’s, and others. Fans can tweet song requests during the live stream.
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Jay-Z’s SXSW performance last year was a surprise appearance at Kanye West’s G.O.O.D. Music showcase, which included John Legend, Big Sean, Pusha-T, Kid CuDi, Mos Def, and more.
[March 6]
UPDATE: American Express has released a trailer to advertise Jay-Z’s upcoming performance at SXSW.
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