From Mayer Hawthorne to Mike Posner to 9th Wonder, clothing label L-R-G has always looked to Hip Hop’s elite for their campaigns. Now, the street wear line has tapped Freddie Gibbs for their latest campaign, “Education Through Imagination.”
In a recent promo video, L-R-G caught up with the CTE emcee to discuss what he feels is the essence of “Education Through Imagination.” Gibbs explained that he feels that the slogan goes back to the idea of learning a certain craft, but also adding one’s own personal flair to it to make it individual.
“What I think that shit [‘Education Through Imagination’] means, [it’s] not like regular school, but not like home school, it’s like schooling yourself through your own mind, like yourself educating your own self,” he explained. “Like in rap – I don’t think nobody can teach you how to be a rapper or no shit like that. I don’t think nobody can really teach you how to be a painter; your can go to like art school and all of that shit, but at the end of the day, you have to put your own touch on that – a slice of your own genius on that shit to make it unique.”
The video can be seen below.
In other news, Los Angeles rapper CookBook’s song “The Party’s Still Jumpin'” recently earned placement in a Suzuki ad that is set to air during Super Bowl XLVI this February 5.
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The L.A. Symphony alum’s song – which is featured in an ad for the Suzuki Kizashi car – is set to be featured on CookBook’s forthcoming solo LP Musica Grande. The LP also boasts features from the likes of Chino XL, Eligh of Living Legends, Guilty Simpson and many more.
The full add can be seen below.
Finally, two legendary Hip Hop collectives – Da Beatminerz and the X-Ecutioners – are linking up for a once in a lifetime showcase this February.
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According to a recent press release, the legendary New York production and turntablist crews are joining forces for a special one-night showcase event at New York’s Highline Ballroom on February 12. Although the showcase will focus primarily of the producers and DJs’ lengthy careers, a number of secret special guest emcees are set to make appearances.
The event is set to take place on February 12 at the Highline Ballroom with doors opening at 8 PM. Tickets are currently $12 in advance and $15 at the door, and can be purchased at Highline’s website.
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