Ice Spice has teamed up with fashion designer Alexander Wang on a campaign for the latest catalog of his eponymous brand.
On Thursday (March 7), the company revealed the Bronx superstar as a brand ambassador for their S24 collection, Nocturna. According to Variety, Ice’s campaign serves as the first public introduction to Alexander Wang’s latest offerings, as he did not show the collection at the latest New York Fashion Week.
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“As an artist, I’m always challenging myself on how I can contribute to culture in a way that drives things forward, and Alexander Wang is a great vehicle for that with this incredibly bold and global campaign,” the 24-year-old said in a statement.
About the collaboration, Wang added: “Ice Spice is such a powerhouse, a cultural touchstone, and a breath of fresh air. Her unapologetic energy magnifies the sharp and austere sensuality of Spring 2024 and leans into our brand codes on a deeper level.”
Partnerships between luxury fashion houses and Hip Hop stars are nothing new, of course.
Future recently released a second line of products as part of his alliance with French luxury fashion house Lanvin, with whom he teamed up last year.
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Earlier this week, the Atlanta rapper launched his sophomore collection under LANVIN LAB. According to the brand’s social media pages, it “combines vintage references, modern sensibilities and impeccable craftsmanship for a playful and unapologetic celebration of color, culture and creativity.”
The new drop consists of hoodies, sweatpants, jackets, shirts, socks, gloves, sunglasses, caps and shoes, among several others items, all of which can be purchased here.
“Centuries-old elegance is reimagined with the verve and swagger of our modern age,” the company added about its latest line. “Grammy-winning wunderkind @future reveals his innermost passion with a tribute to classic streetwear and Lanvin’s couture heritage.”
In November, the trap icon unveiled his first-ever collaboration with LANVIN LAB. According to the company’s website, the unisex collection “emphasizes Future’s love of layering and tailoring, with an impressive flair for accessories.”
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“I created a vibe with this collection, something you can feel when you wear it,” the 40-year-old superstar said about his latest endeavor. “Jeanne Lanvin drew inspiration from her life and lifestyle. We are the same in that way, we create from experience.”
