Ebro Darden has called on rappers to up their creativity as major labels are allegedly turning elsewhere to find talent.
On Thursday morning (August 17), the Ebro in the Morning host took to Twitter to share details about a call he allegedly received with some insider information regarding the direction labels are now taking to find talent.
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“I got a call saying …. ‘It should be noted many major record labels have deprioritized signing Rappers,'” he wrote. “The focus is now African Music & Latin Music Rappers better stop being boring and talking about the same shit over and over, chasing TikTok success and comment sections.”
Find the tweet below:
Never afraid to stir the pot when it comes to driving conversation on social media, Ebro’s followers had plenty to say in response to his claims.
“People are tired of hearing ‘Lil’ rappers mumble about ass, tits, and killing their neighbors. Nobody cares anymore, the industry needs to evolve,” one person said.
Another clapped back: “So is Hot 97 about to rebrand with tag line Blazing Afro Beats & Latin Music? It don’t sound as smooth as Blazing Hip Hop & R&B.”
Earlier this week, Ebro put rappers on blast for not publicly showing their appreciation for Hip Hop with the genre celebrating its 50 birthday with festivities over the weekend. “Making all this $$$ because of HipHop and artists can’t even post a ‘Thank You’….,” he said.
He added on Apple Music’s Rap Life: “If you rap and you post all the time and Hip Hop’s birthday came around and you can’t say thank you. Just know I saw you.”
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Joe Budden got wind of Ebro taking shots at rappers and he decided to point the finger at record labels instead. “Funny, i said this same thing about the labels lol,” he replied in 2Cool2Bl0g‘s repost of Ebro’s comments.
Ebro and Budden have plenty of history as they recently squabbled in June after Joe made comments on his podcast about Hot 97 Summer Jam having “seat fillers.”
