Drake has rekindled his feud with Pusha T by taking shots at his fierce rival on Travis Scott‘s new album Utopia, while also dragging Pharrell into the beef.

Travis’ heavily anticipated project finally arrived at midnight on Friday (July 28), and among the plethora of A-list features is a menacing guest verse from the 6 God on the song “Meltdown.”

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Produced by Coleman, BNYX, Boi-1da, Vinylz and Tay Keith, the double-sided track finds Drake addressing the Virginia natives in not-so-subliminal fashion.

“I melt down the chains that I bought from yo boss/ Give a fuck about all of that heritage shit/ Since V not around, the members done hung up the Louis/ They not even wearing that shit,” he snarls.

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Drake appears to be referencing the custom chains that Pharrell auctioned off last year, and which Drizzy was later seen wearing in his “Jumbotron Shit Poppin” video.

The jewelery, which totaled a cool $3.3 million, included a 14K three-tone N.E.R.D pendant chain, a white gold brain pendant chain and a skateboard pendant chain.

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“V,” meanwhile, is a nod to Virgil Abloh, the late fashion icon who Pharrell succeeded at Louis Vuitton following his death.

Later in his verse, the OVO Sound hitmaker raps: “You lucky that ‘Vogue’ was suing/ ‘Cause I would’ve been with the Wassas in Paris and shit.”

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This appears to be a warning shot aimed at Skateboard P and Pyrex P, who were both in the French capital last month for the former’s debut Louis Vuitton fashion show — where Pusha T took aim at Jim Jones on a new Clipse song.

Drake and 21 Savage were sued by Vogue last year for producing a fake magazine cover to promote their joint album Her Loss, while “Wassas” is Toronto street slang made famous by OVO affiliate Pressa.

While this is the first time that Drake has gone at Pharrell, throwing lyrical jabs at Pusha T is nothing new for him. The pair’s bitter rivalry exploded back in 2018 when they traded vicious diss songs, going down as one of Hip Hop’s most memorable battles.

The Clipse MC lit the fuse by taking aim at Drizzy’s alleged use of a ghostwriter on his DAYTONA cut “Infrared,” which prompted the Toronto native to fire back with the bruising “Duppy Freestyle.”

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Drake’s mention of Pusha’s wife, Virginia Williams, paved the way for the former G.O.O.D. Music rapper to dig into Drizzy’s own family business on “The Story of Adidon” and famously expose him for “hiding a child,” referring to his son, Adonis, whose existence had yet to be made public.

Push later revealed the salacious information came from Drake’s longtime producer, Noah “40” Shebib, by way of some ill-advised pillow talking.

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“The information came from 40. It didn’t come from Kanye, at all,” he said on The Joe Budden Podcast in 2018. “40 is sleeping with a woman who he talks to five, six hours a day, provides opportunity for her and ultimately speaks about how he’s disgruntled about certain things, notoriety and things involving Drake and his career.”

He continued: “With that also came the fact that Drake has a child. With that also came the trip everybody took to also see the child and bring him gifts and all of this information. She divulged this information. That’s where it came from.”

Pharrell Says The Beef Between Pusha T & Drake Broke His Heart
Pharrell Says The Beef Between Pusha T & Drake Broke His Heart

Although Drake never issued an official response to “The Story of Adidon,” he would continue to take subliminal shots at Pusha T here and there, most notably on Jack Harlow’s 2022 song “Churchill Downs.”

King Push, for his part, has stated that he’s “not interested anymore” in doing lyrical battle with Drizzy as he believes he already won.

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“Every time I hear a subliminal in one of his songs, it just lets me know how deep it hurt him,” he told XXL last year. “Because it’s been four years now. And we still talking about it. He is. I don’t. I’m cool. But every time it’s a subliminal, I’m like, yes. It burns. It still burns. It lets me know. I love it.”

When asked if he thinks Drake will ever directly diss him, Push replied: “We should see. I don’t know what he’ll do. At this point, that’s contradictory. Would he jump out the window? And he wanna say I took it too far? Then he gon’ tell people. Tell the label. Tell J. Prince. My God. It’s a lot.”

He added: “With all of that being said, it’s like I’m not interested anymore. I’m just really not.”