Diddy’s Streaming Numbers Increase Following Federal Arrest & Indictment

Diddy‘s streams have increased significantly amid news of the embattled mogul’s sex trafficking and racketeering arrest.

According to a report from CBS News on Monday (September 23), industry data and analytics company Luminate confirmed an 18.3% increase in on-demand streams during the week of his arrest compared to the prior week.

This tends to happen when a music maker is dominating the headlines, even if it’s for a negative reason like Diddy or, previously, R. Kelly. Following the premiere of the Lifetime docuseries Surviving R. Kelly in 2019, the singer’s streaming numbers on Spotify increased by 16%.

As for Diddy, an old interview where he details his “kinky” parties has resurfaced following his arrest.

Over the weekend, a video went viral of the Bad Boy boss’ appearance on Late Night with Conan O’Brien in 2002 where he explains how he plans his legendary parties and ensures sexual tension runs high.

“This is what you need to do,” he tells the talk show host in the clip. “Women — beautiful women, of course. Beautiful men for the ladies, of course … You need to give the ladies what they need, too. You can’t force the situation.”

“We need alcohols,” he continues, emphasizing the importance of having different types of alcoholic drinks. “You need some water. I don’t know if guys have noticed this, but a lot of ladies drink water at parties. So if you don’t have what they need, they gon’ leave. Gotta keep ’em there.”

Puffy’s instructions turn “dangerous,” as Conan remarks, when he begins talking about putting locks on doors and keeping the room temperature high.

“You need locks on the doors,” he adds. “It’s a little kinky but you know… rock with me. You need a lot of heat. Don’t have no air conditioning.

“Heat effects the alcohol and it also effects — um, you know, everybody gets a little bit more comfortable and loose. It builds up a nice little sweat.”

When Conan jokingly remarks how “disgusting” this scenario sounds, Diddy retorts: “It depends on the way you look at it.”

“Oh, it starts getting kinda sexy. Is that what you’re saying?” O’Brien asks, prompting Puffy to purr and say: “Yeah, sexy. New word for you,” much to the amazement of the talk show host and his audience.

After clarifying that he wasn’t hitting on the comedian, Diddy concludes his party-planning P.S.A. by saying: “You need some good music and you need me, of course.”

The video drew strong reactions on social media, with many viewers expressing shock and disgust given the recent charges against Diddy.

For years, Diddy was arguably music’s party kingpin, throwing star-studded bashes — including his annual white party in the Hamptons — that were attended by everyone from Hip Hop’s elite and Hollywood A-listers to famous athletes, models and socialities.

However, a darker, more sordid side of Puffy’s party animal persona rests at the heart of his criminal case, with federal prosecutors in New York accusing him of coercing women to have sex with male prostitutes for his own pleasure.

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The three-count indictment claims the rap mogul used violence, drugs, threats and blackmail to force women into participating in these sex sessions, described as “freak offs,” which he would allegedly record and masturbate to.

Diddy is also accused of transporting male sex workers across state lines and internationally for these parties, with a network of associates allegedly helping him carry out and conceal his crimes.

The Homeland Security raids on the mogul’s Miami and Los Angeles homes in March turned up various pieces of evidence of these freak offs, according to prosecutors, including video footage of said sex parties and over 1,000 bottles of baby oil and lubricant.

Diddy has pleaded not guilty to the charges and will remain in jail until trial, having twice been denied bond.