Diddy‘s reputation in the public eye has plummeted immensely ever since a video of him assaulting his ex-girlfriend Cassie surfaced online, and his pocket book is taking yet another hit because of his behavior.
On Monday (May 27), TMZ reported that America’s Best Contacts & Eyeglasses has put a hold on selling the mogul’s Sean John frames. Whereas a company representative has confirmed this, a reasoning behind the move has yet to be publicly stated.
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It is unclear what the eyewear enterprise plans on doing with the pulled items, though they have been removed from frame boards across stores as well as the online shop.
The businessman’s music was also taken down from Peloton in the aftermath of the violent footage going viral.
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Last week, TMZ reported that a member of the fitness company’s private Facebook page shared a post demanding the 54-year-old’s music catalogue be removed from the platform.
“Thank you for sharing your concerns,” the company wrote in response. “We take this issue very seriously and can confirm Peloton has paused the use of Sean Combs’ music, as well as removed the Bad Boy Entertainment Artist Series, on our platform.
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“This means our instructors are no longer using his music in any newly produced classes. Again, thank you for sharing your concerns and thank you for being a member of our Peloton community.”
Last month, Billboard published a detailed report on his declining radio spins after Cassie accused him of rape and abuse last year. As more and more people have since come forward with similar claims, his catalog’s airplay has steadily declined.
The two tracking weeks prior to the first lawsuit on November 16, 2023 reveal that Diddy’s collection of music generated 11,000 plays on air, which Luminate puts at 23.3 million audience impressions. Over the next two weeks after the case was filed, the New York City native’s airtime dropped by 28%, with 8,000 spins.
From November 24–December 7, soon after he was sued again for sexual assault, his broadcasts plummeted by 41% — his greatest descent thus far.
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This trend has remained consistent over the past few months, as the tally from March 15–28 showed that his songs only received 1,000 plays with 4 million impressions, marking an 88% drop in radio spins and 83% crash in audience reach since mid-November.
