Drake and Birdman are getting to the money together again, with the executive recently putting on his best modeling face for his former protégé’s newest OVO campaign.
In a series of Instagram posts made on Wednesday (December 14), the Cash Money exec rocked some of October’s Very Own latest fashion collaboration with the NFL, donning some New Orleans Saints gear in support of his home team.
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The jacket — and other clothing celebrating different teams, including the Falcons, Jets, and Patriots — will hit the streets on Friday (December 15).
Check out Birdman’s looks below.
While the pair haven’t always had the best of relationships, they seem to be on the mend.
Back in 2020, during a stop by Complex’s Everyday Struggle, the millionaire-mogul opened up about his past business dealings while building up Cash Money and what it means for Drake and other artists on the award-winning label to have an “unlimited budget.”
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Shortly before the pandemic, HipHopDX caught up with Universal Music Group CEO Lucian Grainge and took the opportunity to ask him about Drake’s line on “Stay Schemin’” where he says, “Tell Lucian I said fuck it, I’m tearin’ holes in my budget.”
The record exec quickly responded: “If ever Drake or whenever Drake calls up and says he needs something for his project, I give it to him.”
“I got an open book,” Birdman explained on the show. “I was given an open book with Doug [Morris] and Mel at a young age in the business. When Lucian came he gave me a bigger book. So with me having an open book, I gave Wayne an open book.
“He opened his book for Drake and Nicki and now they’re doin’ the same thing,” he added. “I gave Young Thug an open book so he opened his book for other people. What I mean by open book [is] you can spend any amount of money you want.”
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Cash Money innovated the independent music game back in the late 90s when they signed their lucrative distribution deal with Universal Music Group in 1998 for $30 million. It included a $3 million advance contract and gave him ownership of all masters.
