Big Sean has signed with new management, leaving his home of a decade, Roc Nation…sort of.
Billboard reported on Monday (July 29) that the Detroit rapper, who is readying the release of his album Better Me Than You, has signed a new deal with S10 Entertainment, the company run by Brandon Silverstein. Sean had been managed by Roc Nation for the past 10 years.
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“Brandon shares the vision, understands where I’m headed, and I’m incredibly excited to work with him and the S10 team,” Sean told Billboard.
Silverstein weighed in as well: “Big Sean is an incredible talent who, even after topping charts, breaking records, winning awards and headlining across the world, is just getting started. I can’t wait for fans to hear the new music.”
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The move is not as shocking as it might seem at first. S10, founded in 2017, is in fact a joint venture between Silverstein and…Roc Nation. Avex USA also recently invested.
S10’s other current management clients, per the company’s website, are Myke Towers and actress, model and singer Madison Bailey.
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Notably, while the S10 news was shared only this week, the company has been trumpeting their relationship with Sean since the beginning of the month, referring to him as “S10’s Big Sean” in an Instagram post from July 4.
Whatever his management status, Big Sean is getting ready to release Better Me Than You on August 9. In the run-up, he recently explained some graphs that he used at the end of a trailer for the project.
The trailer for Better Me Than You dropped on July 18 – just a day after a version of the album was leaked online. The psychedelic clip was soundtracked by an unreleased song featuring a funky bass line, spacey synths and pounding percussion, and as mentioned, showed four pie-shaped graphs at the end.
In a new clip posted last week, Sean Don broke down what they mean.
“When I was making this album, I was going through I felt like the same four emotions, really,” he explained. “And I remember I sat down and I drew this chart one day that just represented how I was feeling. I hand-drew it and I was like man, I never really saw this chart before. I ended up getting it animated. and it’s four different charts that represent four different feelings, four different moods of the album, four different emotions that I was going through personally.”
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He continued: “First of all, I was under a lot of pressure. But going through that pressure led to clarity, which led to me being able to focus on happiness and living in that happiness briefly, and then going right back to the pressure. But I drew these graphs out and it really just brought the album to life for me.”
