Beyoncé is ready to release a line of cosmetic products that she has been teasing since last year, and it is now right around the corner.
On Tuesday (February 6), the icon shared a trailer for her new hair care line Cécred (pronounced “sacred”). The commercial features a range of hair styles and the different stages of upkeep.
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“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM,” she wrote in the social media post’s caption.
Check it out below:
The Houston native first hinted at the above plans in an Instagram post last year, though she didn’t specify what exactly she was working on.
“How many of ya’ll knew my first job was sweeping hair in my mama’s salon?” she wrote in a digital note. “Destiny’s Child got our start by performing for clients while they were getting their hair done.”
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“I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”
A search of the US Patent and Trademark Office database reveals that “Cécred” has been trademarked for a wide variety of products beyond hair care, including jewelry boxes, cosmetic bags, bed sheets, clothing, and sleep masks.
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In similar news, Sexyy Red announced her plan to release a new lip gloss line last year.
“I got a lip gloss line dropping soon, y’all better shop with your girl,” she told Interview Magazine. “I got all different flavors: Coochie Juice, Bootyhole Brown, Coochie Pink, Sex on My Period, Gonorrhea, Yellow Discharge, and Nut.”
As of now, it is unclear when the product will become available to the public.
More recently, the St. Louis native shared a snippet of the music video for her single “Bow Bow Bow (F My Baby Dad),” which she filmed in her hospital room soon after giving birth to her second child.
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In the new visual released earlier this week, she throws cash all over her hospital room, shows off her breasts through the window, and even makes a call on the doctor’s phone. The rowdy clip accompanies the track on the deluxe edition of Hood’s Hottest Princess.
