A$AP Rocky is continuing the rollout for his upcoming album Don’t Be Dumbwith a stark black-and-white video for the project’s lead single “HIGHJACK.”
The clip, which dropped on Wednesday (August 21), was directed by Thibaut Grevet along with Rocky and his AWGE creative agency.
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The video features Rocky performing the song in an oversized, very stylized house-like set.
Check it out below.
“HIGHJACK” grabbed fans’ attention when it came out earlier this month because of bars that seemed to be aimed at Drake.
The song, which features singer Jessica Pratt, appears to contain several subliminal shots aimed at the 6 God.
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In the first verse, Rocky raps: “Fuck your ho ’cause she like that/ Yeah, bitch fat ass, pretty, I might wife that/ N-ggas swear they pimpin’, Scottie simpin’, get your wife back.”
At the end of the verse, he appears to reference Drake previously being in love with Rihanna: “These n-ggas want my wife bad, the people want my next track.”
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A$AP Rocky returning fire at Drake isn’t unexpected after Hot 97’s DJ Kast One revealed that the “Peso” rapper has multiple disses lined up on Don’t Be Dumb.
After attending a listening event for the album, Kast One said on air: “I heard A$AP Rocky definitely addressing a lot of the main topics that are happening out there right now. Let’s just say the list keeps going on strong.”
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Host Ebro Darden then asked whether “Rocky is still on Drake’s list,” with the DJ responding: “Oh, he’s gonna be cemented on the list after this.”
Drake and A$AP Rocky, once collaborators on tracks such as “Fucking Problems,” have been exchanging disses ever since the Toronto native appeared to throw shade at Rihanna.
On his For All the Dogs song “Fear of Heights,” he rapped: “Why they make it sound like I’m still hung up on you? / That could never be / Gyal can’t run me / Better him than me / Better it’s not me.”
He also seemingly referenced RiRi’s 2016 album ANTI: “I’m anti, I’m anti / Yeah, and the sex was average with you / Yeah, I’m anti ’cause I had it with you / Okay, I’m auntie like your daddy’s sister / Auntie like a family picture / And I had way badder bitches than you, TBH / Yeah, that man, he still with you, he can’t leave you / Y’all go on vacation, I bet it’s Antigua.”
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Flacko would later hit back on his Kid Cudi collaboration “WOW” while also bragging about having sex with Drake’s baby mother Sophie Brussaux on Future and Metro Boomin‘s “Show of Hands.”
Drake then responded to Rocky, as well as his various other enemies such as Kendrick Lamar, Rick Ross and The Weeknd, on his diss track “Family Matters.”
