A$AP Rocky has angered fans with a new sneaker advertisement for the Puma “Mostro” shoe, with many devotees wondering, “Where is the album?!”
In the surreal clip, Flacko says: “Around the clock, nonstop, time after time, just passing you by. I need a little quick break. It’s like, when you get an idea stuck in your head it’s no escaping. I wanna kick back and relax. No matter what I put on I can’t get this shit out my head. It’s almost like it consume my every thought.”
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Commenters were furious, hoping that the trailer, which was released on Wednesday (February 7) was a signal that a new project was finally on the way.
One user wrote: “If bro don’t drop the album I’m changing my name to A$AP Rocky and doing it myself. It’s time.” Another added: “BRO YOU CANNOT KEEP DOING THIS TO ME I WANT MY FUCKING ALBUM.”
While fans were upset by the update, other artists chimed in to support Rocky’s new role as a Puma ambassador.
Flying Lotus commented: “I love this.” Tierra Whack added: “Cooker!!!!” Your Old Droog shared four fire emojis.
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Though the video isn’t an album announcement, Rocky has been debuting new music in 2024. Last month, he previewed a collaboration with Westside Gunn during a performance overseas.
The Harlem rapper performed in Paris as part of Le Gala des Pièces Jaunes, a charity concert at the Accor Arena.
During the orchestral concert, Rocky performed an unreleased track that includes vocals from the Griselda rapper. The song, reportedly titled “Whiskey,” is produced by Clams Casino and also features Damon Albarn, according to Genius.
“If I come correct she might give me sex/ ‘Cause I’m way to grown to flex/ Way too, way too grown to stress you/ I know how it feels/ Wake up over text, make up over sex/ Make her holla ‘Yes, yes, yes,‘” A$AP Rocky raps on the song.
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Rocky’s girlfriend Rihanna was spotted watching his set from the crowd. Among the other names on the Le Gala des Pièces Jaunes lineup were Pharrell, Maroon 5 and J Balvin.
A$AP Rocky was spotted in the studio with Westside Gunn and Gorillaz’s Damon Albarn in November.