Ever since the LeBron James failed to win a championship directly after “The Decision,” an intense spotlight has been placed upon players to track whether or not they’ll stay with “their team” — with team meaning the place they were originally drafted to.
Ever since Kevin Durant jetted to the Golden State Warriors and left Russell Westbrook the lone remaining superstar on a squad that once also featured James Harden, the notion of being loyal to an organization has seemingly multiplied in light of the All-Star guard’s expected MVP 2016-2017 season.
Westbrook may be hail from Cali (Long Beach to be exact) but his spirit definitely resonates with the people of Oklahoma not only for his contributions on the court but his fixture within the community. So when TUMI asked Mr. WhyNot? to help usher in 19 Degree, the company’s first-ever aluminum travel collection, it seemed like the perfect fit for the perfect journey.
“Both the 19 Degree campaign and collection explore elevating yourself as an individual. In order to better understand what moves them, we follow a cross-section of fascinating individuals on their perfect journey,” said TUMI Creative Director Victor Sanz says. “Russell Westbrook’s journey is not only inspirational but aspirational—in the sense that it shines a light on what motivates him on a deeper level and allows the viewer to feel like they’re on his team.”
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The TUMI’s 19 Degree Aluminum Collection currently retails for $995-$1,395 on TUMI.com but even more priceless is Westbrook’s short film to accompany the campaign. Watch it above now.
