“We rewear it.” In a collaboration effort with clothing store H&M, emcee M.I.A. debuted visuals for “World Recycle Week.” The UK-based power female towers over the city while shining light on a range of styles and dance moves. Press play above.
From April 18-24, H&M aims to collect 1,000 tonnes of unwanted or worn out garments from customers worldwide in its more than 3,600 stores, as part of its goal to “close the loop” in fashion. The move follows the H&M Garment Collecting initiative, which was initiated in 2013.
