If you were at SXSW this year and got a chance to stop by our DXSW stage with Dej Jam and Brisk, you should remember Bibi Bourelly hitting the stage.

Bibi, the German singer/songwriter, drops off the video for her latest single “Sally,” from her forthcoming EP, FREE THE REAL.

“SALLY IS _______ begins with telling the story behind Bibi’s song and profiling each of the unique individuals casted for the “Sally” music video. Each has their own unique perspective on life…with the stories to back it up. They are SALLIES.

SALLY, at his or her core, is someone who shakes off hate, negativity, and bad vibes and maintains focus and energy on what is most important for him or her.

SALLY is an identifier for like-minded people coming together towards a common goal.

SALLY is the modern day, genderless Rosie the Riveter, a symbol for a new generation of people.”

Join the #SallyIs” campaign on Instagram. Post a picture of yourself with why you are a Sally inclusing the hashtag #SallyIs.

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