Rain910 highlights the struggle(s) behind materialistic attachment in the visuals for his new video. The track resides in his A Perfect Day To Die mixtape, which dropped back in November of last year. The Fayetteville, NC rhymer isn’t afraid the bring his honesty to the forefront as he speaks on the sacrifices people make for monetary goods.
Rain shared via FADER:
Each video that I do I try and implement a message or use imagery to drive home the topic of the song. With ‘Big Gold Chain’ I wanted to show how if we’re not careful, we can become slaves to material objects without realizing the impact that it has on our lives. This isn’t an anti-jewelry song, I’m just telling people not to lose sight of the things that are truly important.
