With hip-hop now a good twenty years deep, there is an incredible amount of artists who have come and gone that have influenced present and future emcees. With so many influences, emcees often take on traits from several others and usually get labeled a ‘fake so and so’ and ‘wannabe such and such.’ The bottom line is everyone is influenced by others, and there is nothing wrong with it, especially when those influences lead to a persona that is one of hip-hop’s most lovable. All that said, one listen to Louis Logic and you’ll scratch your head as to why he sounds so familiar. Maybe it is his multiple rhymes within each bar that are packed with hilariously offensive lyrics that bring a young Eminem to mind (ex. “I ain’t tryin to cock block if you gettin head/lick and spread that chick instead”). It could be his penchant for consuming inhuman amounts of beer, chasing ass, and living every day like a frat party that makes you wonder if he is a long lost member of Tha Liks. It doesn’t really matter though, the consensus will be the same, Louis Logic is sicker than the plague.
After several do-it-yourself CD-R’s (“Music To Drink By,” “Debacle In A Bottle”) and standout contributions to the Demigodz EP, “Sin-A-Matic” is the long overdue official debut from the inebriated rhymesayer. Teaming up with long-time producer J.J. Brown, Memo (of Molemen) and The Avid Record Collector, Louis delivers 18 tracks of lyrical dexterity. The album kicks off with a couple familiar tracks, “Street Smarts” and “Freak Show,” both of which provide a fairly inclusive look at Lou’s style. A revamped version of Louis’ iniquitous ode to booze “Dos Factotum” will have you reaching for a frosty one, guaranteed. “Coochie Coup” is just loads of misogynistic fun where Lou takes his wordplay to new heights; “I’m best described as the father of sex & lies/I specialize in undressing wives/but I recognize when its time to pull my cock the hot house/cause I don’t want no seeds left inside/so instead I catch a rise with a wet surprise/from the yogurt slinger/and poke a finger up her ass until the motion stings her/depending on how close it brings her to the point of climax/that’s when I get romantic with her face adjoined to my lap.”
Fellow Demigod Apathy joins Louis on “Best Friends” for some back-and-forth jousting that comes across so naturally it will leave you in awe. Louis isn’t all foolish antics though, “Postal” is a nice look at the frustrations of the ol’ 9 to 5er ending in the expected murdering of his boss. “Fair Weather Fans” is some well-aimed venting at close-minded fans, critics and record execs over a classic Molemen beat. Lou’s most poignant effort comes on “The Ugly Truth,” a song which brutally slanders everyone but the white male and comes with a surprise at the end sure to make you smile…before wondering how far from reality the song really is. Even with its comical tone, the Kevin Smith inspired “Idiot Gear” is an insightful look into the male psyche.
While new fans of Louis will be astounded as to how they have slept on such a talent, long-time fans may be a little disappointed. A number of songs are well known to the seasoned listener and while they are all dope selections, new material is always nice. The overall quality of the album, dated material notwithstanding, is pure fire. Listeners sensitive to vulgarity and unsavory subject matter need not apply, but anyone with a clue as to what a fresh emcee is, you better get in line for the Louis Logic sin-ema.
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8/10
