TIDAL has launched a new live feature for its service that will allow users to curate their own DJ sets, and set the mood for any event.
On Wednesday (April 5), the streaming giant announced it would be adding a new service called “live sessions.” The feature will allow users to “show off their music taste.”
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The streaming platform shared a teaser trailer across its social media platforms of what subscribers can expect from the updated feature.
“Introducing Live sessions, the new way to show off your music taste,” the streaming service wrote on Twitter. “Curate from over 100+ million songs to choose from, press the Live icon, and share out your favorite tracks in real-time for the world to tap into. It’s all happening now. #LiveonTIDAL.”
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A separate tweet from TIDAL announced it was hosting a 15-hour launch party so users could listen to already curated sessions by Vic Mensa, Diplo, and others.
“The #LiveonTIDAL Launch party starts TODAY at 9am ET. 15 hours. 15 acts,” the tweet read. “Only on TIDAL. Keep an eye on our page to follow along and tap into today’s sessions. See you there. (Event lineup is currently only available for U.S.-based listeners).”
The streaming platform was acquired by JAY-Z in 2015 with the intention of giving users a listening experience like no other, while allowing artists to earn 100 percent of streams. The Brooklyn-bred mogul sold the platform to Square CEO and former Twitter chief executive Jack Dorsey — the deal was for over $300million, according to reports.
Following the sale, TIDAL rebranded its vision and redesigned its payment model and subscription plans. It also kept JAY-Z’s promise to artists that the platform would be a beneficial tool in supporting their careers.
Like its competitor Spotify, TIDAL now offers a free tier allowing users to create memberships and try out the TIDAL experience and listen to its 80 million song catalog at no cost with limited ad interruptions.
The other two tiers include TIDAL HiFi ($9.99) and TIDAL HiFi Plus ($19.99), which offer better sound quality and ad-free listening. HiFi Plus introduces a new artist payment model that could send shockwaves through the music industry.
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The direct-to-artist payments allows fan-centered royalties to be distributed based on the actual streaming activity of each HiFi Plus subscriber. Additionally, 10 percent of HiFi Plus subscription fees will go to the user’s most listened to artist for each month. Users will have to opt-in for this feature to make sure their favorite artists are getting paid
