Kendrick Lamar appears to reference his beef with Drake in a new commercial for Gatorade.
Kendrick became the first ever rapper to sign an endorsement deal with the energy drink and dropped the first ad as part of the partnership yesterday (25 May).
While âPeekabooâ plays in the background, Lamar narrates the advertisement and near the end of the clip he looks into the camera and says: âGoing the distance. Losing. So I know I always win.â
The remark appears to be a gentle reminder that he triumphed over Drake in their heated beef last year.
Kendrick Lamar narrates and stars in the latest Gatorade ad đ„
âloseâ
â Kurrco (@Kurrco) May 25, 2025
While Lamar is widely considered to have conquered Drake, Joey Bada$$ has emerged as a new contender in recent weeks with the New Yorker taking several shots at the Compton native.
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On âMy Townâ, Joey spat: âIâm the real boogeyman, yâall n-ggas should be afraid / Get the general, Iâm killing his troops.â
He later added:Â âDonât make me Pulitzer, better be wise because / Iâm dottin Tâs and cross your eyes like Whitaker.â
On recent diss track âThe Finalsâ, Joey also rapped: âI salute you Kenny but I know you well aware / You lookinâ for some competition? Then just know that Iâll be right here.â
The track, which is mainly aimed at TDE rapper Rey Vaughn, also includes bars such as: âThe way you let Dot dick sit in your mouth / This that same dick linkinâ I was talkinâ about / You n-ggas would do anything for the clout / Crash out over n-ggas who wonât even let you in they house / I bet you ainât even got his number/Itâs funny how the thirst is beinâ disguised as hunger.â
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Things kicked off between Joey and the West Coast as a whole when he dropped âThe Rulerâs Backâ in January.
On the song, he rapped:Â âToo much West Coast dick lickinâ / Iâm hearing n-ggas throwinâ rocks, really ainât shit stickinâ / âCause if weâre talking bar for bar, really itâs slim pickings / I rap like I draw pentagrams and kill chickens, n-gga / Fuck around with your soul like Ether, quick for a feature / This that black Air Force energy cominâ out your speaker.â
