Pleasure P (of Pretty Ricky fame) has teamed up with Minnesota Vikings Offensive Lineman Bryant McKinnie to form Swagga Entertainment.

The pair’s first project will be the reality television show, Swagga Boys, which will show what happens when the music and sports world collide. Swagga Boys will also highlight the making of Pleasure P’s solo album and Swagga Entertainment’s search for new talent.

While the pairing of P and McKinnie seems like the new millennium odd couple on the surface, both men are driven by one thing: competition.

During his stint with Pretty Ricky, Pleasure P collaborated with Lil Wayne and Trick Daddy, while his new partner in crime, McKinnie has competed with and against some of the best that college and professional football have to offer.

Swagga Boys is a collaborative project between DWI Productions and bluegirlfilms. The show will capture both the day to day life of an entertainer—including the rental of a jet to attend Pleasure P’s concert—and the behind the scenes normal lives of two men who happen to be in the public eye.

In addition to making Pleasure P a solo success and finding talent, Swagga Entertainment is looking for a distribution deal while it attempts to become the next big thing in the industry.