Tyga has found a new home for his music.
According to a press release, the Grammy Award-nominated rapper has secured a multi-million dollar deal with Columbia Records and officially joined the label’s extensive roster. He’s expected to release fresh material in the very near future.
In a recent interview with Variety, Tyga explained his intentions with the longstanding imprint.
“They definitely understand the global brand,” he explained. “I have a lot of fans worldwide — in places I’ve never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide.
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“Sony, if you look at the history from what they’ve done from Pharrell to Beyoncé to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand.”
Tyga’s career reached epic heights after releasing his major label debut, Careless World: Rise of the Last King, in 2011. The 21-track album contained the quadruple-platinum single “Rack City” and triple-platinum “Faded” featuring Lil Wayne, among others.
Last year, he unleashed his most successful single to date, “Taste” featuring Migos rapper Offset. It not only went six-times platinum, peaking at No. 8 on the Billboard Hot 100, but it also generated over 1 billion cumulative streams.
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The 29-year-old’s most recent album, Legendary,dropped in June.
