Al Sharpton (who still gets more headlines than your favorite rapper) is taking it back to the Civil Rights days.

The Rev. will represent his National Action Network in the March for Decency in Music this coming Thursday. May 3 is also James Brown’s birthday.

Many of the industry’s heavy hitters will be targeted during the march. Beginning with Sony Music on New York’s 55th Avenue, the march will also hit the Warner Music Group building (home of former Def Jam exec Kevin Liles), Universal Music Group and will conclude at Columbus Circle for a rally, according to an EUR Web report.

In what many would call a surprising move, Sharpton will not be out in front for Thursday’s march. Tamika Mallory, director of NAN’s Decency Initiative and NYC Councilwoman Darlene Mealy of Brooklyn ’s 41st District will lead the group.

“I am leading this march as a mother and as a young black woman who is part of the hip-hop generation. We must reshape the positive culture in music, and redefine images of women in media. We will no longer tolerate misogyny and racism as a mainstream form of entertainment for our children,”Mallory says of the march.

In related news, the NAACP will hold a funeral of sorts at its upcoming convention.

The Civil Rights organization plans to symbolically “bury” the N word in conjunction with its national STOP campaign, aimed at eliminating offensive images in the media.

“Our unit in the youth and college division is directing this, and they are focusing on how badly blacks and other ethnic minorities are treated in the media in movies, on television and in the music as well,”Hilary Shelton, the group’s Washington Bureau director tells the Washington Post.

This is not the first time the group has held a similar service. In the 1960’s, they buried the Jim Crow laws and more recently, a funeral for voter apathy.