Say what you will about the man, but he knows how to get people talking. The latest from Diddy to promote his upcoming album Press Play his Diddy TV. Bad Boy Entertainment‘s head honcho has teamed up with Burger King for a new advertising campaign. In addtion the two will co-host a custom YouTube channel dubbed Diddy TV.
“I’m
having it my way on this album, and it’s been a great journey for me, so I’m
grateful for partners like Burger King Corporation that are helping me bring a
fresh sound to my fans. They share my
passion for being tastemakers and giving the people what they want,” Diddy says.
The channel, which was launched on Saturday, kicked off with a personal message from Puffy. It will give viewers an inside peek into Press Play including video clips and exclusive songs. The album drops on October 18th on Bad Boy/Virgin.
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