There is an old expression that goes something like, “give the people what they want.” It seems that the folks at MTV2 have taken that to heart. On Sunday, July 30th MTV2 will air the first ever “All That Rocks” award show. No, not that kind of award show, this is a wholeX new breed. All That Rocks will not feature award categories with terms like “Best Supporting” attached; it’s handing out awards for the “Sickest Sports Moment.”
Since the show is catering to the attitude of the “Do It Yourself” generation, more concerning with what makes their eyes pop than the artistic merit as determined by a senior citizen, they will have the opportunity to determine the winners themselves.
“MTV2’s first annual All That Rocks allows us to give our audience a chance to be front and center by honoring everything they think is hot right now – from the music and bands to the video games and gadgets they love,” stated David Cohn, GM, MTV2. “The show is an all access pass to what truly matters to our audience – driven by them, for them – saluting everything that they think rocks.”
Voting for the show began June 19th, and MTV2 even flipped the script on the normally simple voting process. Through a partnership with iFilm, fans who visit allthatrocks.mtv2.com will be able to vote and upload their own video, letting the world know just who they think rocks. Some lucky individuals will find their videos being used as promos for the show. A select view in attendance will even get their own video cameras to capture the show from their perspective, a perspective which the whole world will get to see. Now what if you can’t see the show? School? Work? Hot date? No problem. MTV Overdrive will offer the show on-demand while throwing in exclusive performances from Flyleaf, Lil Wayne and 30 Seconds to Mars.
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The show airs at 9 PM EST on MTV2 and will be hosted by Bam Margera and Ryan Dunn, performances will include Lil’ Wayne, Flyleaf and 30 Seconds to Mars. Check the categories and nominees below:
Freshest MC
Lupe Fiasco
Rick Ross
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Yung Joc
Breaking New band (Sponsored by GM)
Panic! At The Disco
Avenged Sevenfold
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Flyleaf
The Almighty King of Rock
M Shadows (Avenged Sevenfold)
Gerard Way (My Chemical Romance)
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Serj Tankian (System of a Down)
Mandatory Attendance – Best Festival
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Bonnaroo
Lollapaooza
Bamboozle
There Are None Higher, Ultimate Metal God
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Mastodon
As I Lay Dying
Lamb of G-d
Sucker Free MVP
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Lil Wayne
TI
Three Six Mafia
Most Critical Hardware
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Video Ipod
PSP
Blackberry 8700c
Sickest Sports Moment (Sponsored by Subway)
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Shane Dorian’s Tube Ride (Tahiti’s, Teahupoo on September 11, 2005)
Danny Ways Great Wall of China Skateboard Jump (July 9, 2005, Beijing, China)
Mike Metzger Caesar’s Palace Jump
Insane New Game
Resistance:
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Fall of Man: Sony ps3
Gears of War: Microsoft Xbox 360
Zelda: Twilight Princess: Nintento Wii
Check out MTV2s official All That Rocks Awards website for more info and to place your vote.
